Ford Endeavour, Toyota Fortuner and Mahindra Alturas G4 are three closest rivals in the INR 30 lakh SUV segment. Alturas offers the most features on 4x4 trim, priced with a gap of INR 3 lakh from the 4x2 variant. On the other hand, Fortuner 4x2 and 4x4 are available with same feature list under the automatic gearbox option. Ford Endeavour can be had in two different engine options. Surprisingly, all variants are available with an automatic gearbox.
The most powerful option here is Toyota Fortuner, producing 450 Nm of massive torque. In terms of horsepower, Alturas stays ahead with a marginal amount. The features are unevenly divided among all options, with Alturas getting a segment-first 360-degree camera for safe driving. The Fortuner has the least wheelbase among all three while the gearbox is most impressive in the new Alturas. Ford Endeavour comes with the most proportionate design with impressive body shell and praiseworthy stance.