It is a high-performance aftermarket tuning company. It specializes in Mercedes Benz, Smart and Maybach vehicles. It has become one of the largest Mercedes Benz tuner apart from the Mercedes-AMG. The competitors of Brabus include Lorinser, Carisson, Kleemann and Renntech. Their focus is mainly to achieve maximum engine performance. They increase for this reason both horsepower and torque. Customers send their Mercedes to be customized or overhauled by Brabus. If the car is ordered through Brabus, they buy the Mercedes themselves and then modify it in-house. They provide very expensive tuning and custom to make it right according to your specification. Cosmetic changes are also made by them. These include low profile spoilers, body kits, carbon fiber splitters and multi-piece alloy wheels. They do up gradation of the cars too. These include open racing exhaust systems, twelve piston disc brakes and remapping of the engine. Improvements to the interiors are also made.